1. Creative Support & Catalogue Execution: Support campaign shoots end-to-end (AI-led or studio-led), including pre-shoot prep and on-ground coordination. Help build visual decks, mood boards, and simple style guides for new launches. Adapt product drops into campaign creatives across required formats and platforms. 2. Brand Visual Research & References: Track visual trends across fashion, pop culture, and premium D2C brands and share relevant references. Maintain a structured library of inspiration, competitor creatives, and brand references. Work closely with Product, Marketing, Retail, and E-Commerce teams to ensure creatives stay visually consistent. 3. Design, Editing & Production: Retouch and enhance product and campaign images under guidance (basic cleanup, colour correction, cropping, alignment). Edit short-form videos for reels and social content (basic cuts, transitions, branded text, and overlays). Resize and adapt creatives across formats: Instagram, marketplace banners, website assets, emailers, and retail collateral. Execute designs using existing brand templates and contribute to keeping files organised and version-controlled. Follow and apply the SWEET DREAMS design system consistently across platforms. 4. Retail & Campaign Support: Support creation of in-store and offline assets such as signage, hoardings, and campaign visual guides. Assist in building creatives for promotional events (e.g., EOSS) that are clear, on-brand, and customer-friendly. Help deliver timely edits and cutdowns for social media, reels, and UGC content in coordination with the content team.