1. Conduct end-to-end market research to identify target segments, customer needs, competitor positioning, and emerging opportunities. 2. Build high-quality lead databases through outbound (LinkedIn, email, tools) and inbound channels 3. Execute and optimize lead generation campaigns, including cold outreach, partnerships, and growth experiments 4. Maintain CRM hygiene with accurate segmentation, tracking, and pipeline updates to improve lead visibility and conversion 5. Identify and test new acquisition channels, partnerships, and growth opportunities to scale pipeline quality and volume