1. Researching the 'why' for a new game and creating a matrix of competition and our game that justifies the effort. 2. Ideating and presenting deep & innovative ideas for new games and new features to improve our existing portfolio of games. 3. Being involved completely in the level designing of the games (with game designers and direct intervention). 4. Owning GDD and closely monitoring art & animation quality to ensure perfection and a smooth user experience. 5. Studying market trends and performing quickly with moving trends. 6. Checking the progress of the development of the games throughout all the production stages. 7. Ensuring communication with the management for project follow-up. 8. Working with a passionate team of artists, animators, analysts, creative writers, and programmers.