1. Set up and launch Meta Ads (Facebook & Instagram) campaigns from scratch using Facebook Business Manager for our B2B and agency clients. 2. Monitor daily ad spend, track core metrics (CPC, CTR, CPL, ROAS), and pause underperforming ad sets to optimize the budget. 3. Conduct A/B testing on different ad creatives, audience targeting, and ad copy to find the most profitable combinations. 4. Assist in setting up Meta Pixel, Conversion APIs, and tracking events to ensure precise lead tracking within our automated systems. 5. Collaborate with the design and marketing team to request high-converting ad graphics and write compelling ad copy.