Content Creation • Conceptualise and produce in-house short-form video content for Instagram Reels, YouTube Shorts and other social platforms • Be on-camera as the face of the brand where required — product demos, unboxings, recipes and lifestyle content • Write scripts and content briefs for in-house shoots as well as for influencer collaborations • Stay on top of trending formats, sounds and content styles; adapt them quickly for the brand Social Media Management • Own the day-to-day social media presence across Instagram, YouTube and other relevant platforms • Plan and maintain a monthly content calendar — ensuring consistent posting frequency and content variety • Engage with the community — respond to comments, DMs and mentions in a way that builds brand affinity • Coordinate with the influencer team to amplify and repurpose creator content on brand channels Brand Direction • Maintain a consistent brand tone, aesthetic and personality across all content touchpoints • Direct in-house shoots in collaboration with the videographer — storyboard, prop planning, location and execution • Review and provide feedback on influencer content to ensure it aligns with brand guidelines • Collaborate with the graphic designer on static creatives for social and performance marketing Analytics • Track social media performance weekly — reach, engagement rate, follower growth, saves and shares • Identify best-performing content formats and use data to inform the next month's content plan • Report on what is resonating with the audience and what needs to change