1. Manage and post content across TikTok, Instagram Reels, and YouTube Shorts consistently based on the weekly content calendar. 2. Create, set up, and warm up social media accounts by engaging naturally with niche content, maintaining account health, and following platform best practices. 3. Maintain and update spreadsheets tracking video performance metrics such as views, likes, comments, shares, watch time, retention, posting frequency, and viral patterns. 4. Research competitors and trending content formats across fitness, AI, productivity, and lifestyle niches to build swipe files and identify viral trends. 5. Organize hooks, captions, video ideas, content formats, and creator references into structured databases for the content team. 6. Coordinate with the founder to schedule posts, monitor analytics, track growth experiments, and improve content performance across platforms.