🎯 Mission Brief: Building Lenskart's Creator-First Brand EngineYou will architect and scale Lenskart's transformation into a creator-native brand ecosystem,where influencers and digital creators become the primary storytellers of our brand narrative.Your mission is to move beyond transactional influencer campaigns to building a proprietarycreator network that drives authentic engagement, cultural relevance, and measurablebusiness impact across India's rapidly evolving digital landscape.This is more than campaign management—you're building the system, relationships, andcontent infrastructure that positions Lenskart at the intersection of eyewear culture, digitaltrends, and consumer behavior. You'll define how millions of Indians discover and engage withLenskart through creators they trust, while directly driving revenue, brand lift, and categoryleadership. 🔑 Core Mandate: Creator Ecosystem Transformation1. Creator Network Platform & Ecosystem (The Builder's Focus)Creator Intelligence System: Own the strategic vision, architecture, and operationalization ofLenskart's proprietary creator network—a data-driven, AI-informed ecosystem that identifies,evaluates, and manages relationships with influencers, micro-creators, and emerging talent atscale across all relevant platforms and audience segments.Network Intelligence & Performance Architecture: Design and implement the systems,frameworks, and dashboards that track creator performance, audience quality, engagementauthenticity, and conversion impact—transforming creator partnerships from gut-feel decisionsto data-driven platform investments.Talent Relationship Infrastructure: Build the operational backbone for managing high-volumecreator relationships—from discovery and negotiation to content collaboration, performance monitoring, and long-term ambassador development. This includes direct relationships withtalent managers, agencies, and celebrity representatives.Content Framework & Creative Systems: Develop clear, compelling, performance-orientedcreative briefs and content guidelines that balance brand storytelling with creator authenticity,platform optimization, and conversion objectives. Define the creative DNA for all influencer-ledcontent.2. Campaign Impact & Revenue Growth (The Business Focus)Campaign Performance & ROI Excellence: Lead the design, execution, and optimization ofintegrated influencer campaigns that drive measurable business outcomes—engagement,reach, conversions, and revenue impact. Monitor real-time performance across creators,platforms, and campaigns using advanced analytics and attribution.Commercial Acumen & Negotiation Strategy: Manage all commercial aspects of creatorpartnerships—from contract negotiation to usage rights, exclusivity agreements, andperformance incentives. Directly negotiate with top-tier celebrities, micro-influencers, talentmanagers, and agencies to maximize brand value and commercial terms.Strategic Campaign Architecture: Conceptualize and lead end-to-end influencer marketingcampaigns aligned with brand objectives, product launches, seasonal moments, and culturaltrends. Balance multiple concurrent campaigns across categories and platforms whilemaintaining strategic coherence.Content-Driven Growth: Own the strategy to optimize all influencer-generated content foraudience relevance, platform algorithms, engagement, and conversion. Ensure content drivesnot just brand awareness but measurable customer acquisition and lifetime value.3. Cultural Leadership & Trend Mastery (The Change Agent Focus)Creator Economy Visionary: Stay ahead of platform evolution, emerging creator trends,cultural moments, and shifting audience behaviors. Be the internal authority on digital culture,creator-first marketing, and how Lenskart can lead in the creator economy.Integrated Marketing Leadership: Lead cross-functional collaboration with PerformanceMarketing, Social Media, PR, Brand, and Retail teams to ensure influencer initiatives amplifyand reinforce broader marketing strategies while maintaining platform authenticity.On-Ground Activation & Experience Design: Lead the end-to-end execution of influencershoots, celebrity appearances, brand events, and experiential activations that create memorablebrand moments and drive social amplification. Organization Transformation: Champion the shift toward creator-centric thinking acrossLenskart. Build internal capabilities and mindset around influencer partnerships as a corechannel, not a peripheral tactic. 📋 The EssentialsExperience● 8–10 years of progressive leadership in influencer marketing, creator economy, talentmanagement, celebrity partnerships, or brand marketing● Proven track record of managing high-volume influencer campaigns across multiplecreators, categories, and platforms simultaneously● Demonstrated experience directly negotiating commercial agreements with celebrities,top-tier influencers, talent managers, and talent agencies● Strong background in campaign performance analytics—deep understanding ofengagement metrics, attribution, conversion tracking, and ROI optimization● Experience with influencer marketing platforms, creator tools, social listeningsoftware, and analytics dashboards● Hands-on execution experience with influencer shoots, brand events, celebrityappearances, and on-ground activations● Proven ability to build and scale creator networks and relationships from zero tosignificant scale● Track record of delivering integrated campaigns that drive both brand impact andmeasurable business outcomesEducation & Language● Bachelor's degree in Marketing, Communications, Business, or related field (Master'spreferred)● Professional fluency in English and at least one Indian regional language (Hindipreferred)—essential for authentic creator relationships and cultural relevanceDomain Bonus Points● Direct experience in fashion, beauty, eyewear, or lifestyle sectors● Existing personal or professional network of influencers, celebrity managers, and talentagencies across India● Background managing ambassador programs or celebrity endorsements● Familiarity with emerging platforms (YouTube Shorts, Instagram Reels, Snapchat,Pinterest, LinkedIn)● Experience working in high-growth, fast-scaling consumer or D2C brands 💭 The MindsetSystems & Product ThinkingYou see influencer marketing not as a series of campaigns, but as a scalable, data-drivenproduct ecosystem. You're intellectually curious about how creators, platforms, audiences, andbrand narratives intersect. You think in terms of systems, automation, and infrastructure—howcan we make creator partnerships more intelligent, efficient, and impactful at scale?Cultural Intelligence & Trend MasteryYou possess an intuitive grasp of digital culture, youth behavior, trending moments, and creatorauthenticity. You're constantly consuming creator content, understanding platform dynamics,and spotting emerging talent. You understand why a creator resonates with audiences and cantranslate that into brand strategy.Execution Excellence Under ComplexityYou thrive managing dozens of simultaneous campaigns, multiple creator tiers, competingpriorities, and real-time optimizations. You balance creative ambition with commercialrigor—delivering campaigns that are both culturally relevant and profitable. You move at thepace of a high-growth tech company, not traditional marketing.Analytical Rigor & Commercial MindsetYou're obsessed with data—performance metrics, ROI, audience quality, attribution. You don'tsettle for vanity metrics. You can translate complex analytics into clear business insights andrecommendations. You understand financial impact: working capital, cost per acquisition,lifetime value, and bottom-line contribution.Transformational Leadership & Organizational InfluenceYou're a compelling communicator who can drive organizational alignment around creator-firststrategies. You mentor and develop talent. You challenge status quo practices and build internalconviction around data-driven influencer marketing as a core growth lever. You lead withinfluence, not just authority.Growth Mindset & AdaptabilityYou thrive in ambiguity and rapid change. Platform algorithms shift. Creator trends evolve. Newplatforms emerge. You stay curious, experiment quickly, learn from failures, and continuouslyoptimize. You see obstacles as problems to solve, not reasons to say no. 🌟 What Success Looks Like in Year 1● Creator Ecosystem Built: Identified, onboarded, and formalized partnerships with 200+creators across tier-1 (celebrity), tier-2 (macro influencers), and tier-3 (micro-creators)segments with documented performance benchmarks● Campaign Performance Mastery: Established clear measurement frameworks;improved influencer campaign ROI by 30%+ through optimization and smartercreator-campaign matching● Commercial Excellence: Negotiated 50+ commercial agreements; reduced averagecreator cost-per-engagement while increasing conversion rates● Data Infrastructure: Implemented creator performance dashboard tracking 15+ KPIs inreal-time; established attribution model for influencer-driven conversions● Internal Adoption: Secured organizational alignment on influencer marketing strategy;positioned influencer channel as a top 3 growth driver for brand awareness andacquisition● Cultural Relevance: Ensured Lenskart appears in 5+ significant culturalmoments/trends through creator partnerships; established brand as culturally aware andcreator-first● Team & Capability: Built or inherited a high-performing team; documented playbooksfor campaign execution, creator negotiation, and performance optimization