Manager- Category Marketing About FlipkartFlipkart is committed to the cause of transforming commerce in India through our investments inmade-in-India technology innovations, customer-centric features and constructs, a diverse categorylandscape and a world-class supply chain. With a customer base of over 350 million, product coverage ofover 150 million across 80+ categories, focus on generating direct and indirect employment and acommitment to empowering generations of entrepreneurs and MSMEs and a sustainable growth strategy– Flipkart is maximising for our customers, stakeholders, and the planet at large!Flipkart is a part of the Walmart-owned Flipkart Group, which also includes group companies FlipkartHealth+, Myntra, and Cleartrip. The Group is also a majority shareholder in PhonePe, one of the leadingPayments Apps in India. You are responsible for:You will be responsible for:1.Owning the end-to-end product discovery journey — from how users find products to how we engage themacross FK platform.2.Defining strategy and shaping roadmaps, working with product, design, analytics, and engineering teams todrive measurable business outcomes.3.Leading experiments to optimize CTR, add-to-cart rates, session depth, personalization, and engagementthrough CRM and on plat initiatives4.Building and evolving CRM & retention platforms to improve customer engagement, retention, repeatpurchases, and attribution accuracy.5.Driving engagement and customer retention, enhancing overall platform stickiness and lifetime value. To succeed in this role, you should have the following:Key Success Metrics:Conversion lift Discovery metrics (CTR, engagement depth, Bounce rate reduction)Increased CRM-driven retention and revenue shareCustomer retention & sign-up growthMandatory Skills:1.Proven experience in CRM, growth, or product marketing roles.2.Strong analytical skills with the ability to translate data into actionable insights.3.Experience working with cross-functional teams (product, design, analytics, and tech).4.Expertise in CRM tools, marketing automation, and personalization strategies.