Key Responsibilities: Experiential Marketing & Product Launches:Conceptualize and execute EV product launches, test ride programs, auto shows, consumer festivals, campus activations, community rides, and lifestyle events.Translate EV technology, performance, sustainability, and design into immersive brand experiences.Own the complete event lifecycle including ideation, budgeting, agency briefing, production, logistics, on-ground execution, and post-event evaluation.Ensure all on-ground executions reflect VIDA’s brand values of innovation, clean mobility, and premium accessibility. Regional Strategy & Hyperlocal Execution:Drive regional marketing strategies aligned with the national brand narrative.Adapt campaigns and activations to local market needs and cultural nuances.Execute offline initiatives including OOH, print, dealer branding, retail experiences, POSM, and hyperlocal activations.Collaborate closely with regional sales, dealer, and service teams to ensure strong market presence.Track effectiveness of regional initiatives and optimize based on performance insights. Integrated Campaigns & PR Synergy:Support execution of integrated campaigns across mainline (print, TVC, radio), digital (social, media buying, performance), PR, influencer, and content.Work with creative, digital, media, PR, influencer, and production agencies from briefing to rollout.Ensure consistency of brand voice, messaging, and visual identity across all assets.Enable PR outcomes through product launches, events, media interactions, leadership visibility, and EV thought leadership narratives.Integrate on-ground activations with digital amplification and content creation. Stakeholder & Agency Management:Coordinate with internal teams including product, sales, regional teams, leadership, legal, finance, procurement, and operations.Manage agency partners across creative, experiential, digital, media, PR, influencer, and production.Lead agency briefings, reviews, scope finalization.Own approval workflows and ensure compliance with brand, legal, and internal guidelines.Identify execution risks and proactively resolve issues.Represent marketing on-ground during events as a decision-maker.Experience : 3-5 Years